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2025 Webinar:
Loyalty Through Leadership
Topics to Engage and Retain Your Employees
In today’s ever-evolving business environment, leading a multigenerational workforce can be as rewarding as it is complex. With shifting market conditions and a growing emphasis on work-life balance, leaders are navigating challenges that demand new approaches. Traditional management methods are no longer enough — it’s time to evolve.
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Join us for a dynamic and insightful webinar that introduces the C.R.A.P. Formula — Caring, Respect, Appreciation, and Praise — as a powerful strategy for boosting employee engagement and retention.
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In this session, attendees will:
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• Learn how to effectively advocate for embedding the C.R.A.P. Formula into their organization’s loyalty and retention strategy.
• Discover practical and meaningful ways to give employees C.R.A.P. — even if they’ve never done it before.
• Understand why C.R.A.P. resonates deeply with Millennial and Gen Z employees — and why that matters more than ever.
• Gain tools to identify leaders in their organization who are falling short in giving C.R.A.P.
• Walk away with immediate, no-cost actions to show employees they are cared for, respected, appreciated, and praised.
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Whether you're a seasoned executive or a frontline supervisor, this webinar will help you strengthen your leadership impact and build a culture where everyone — across generations — feels valued.
SPEAKER PROFILE
Jeff Kortes, CSP
Founder, Human Asset Management, LLC
​Jeff didn’t become an employee retention and recruitment speaker, author, and expert by accident. His early career spanned 25 years as a human resources professional, trainer, and consultant. He has held leadership roles in companies such as ConAgra, Midas International, SPX, and Quaker Oats Company.
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During that quarter-century, Jeff saw countless employees come and go. The reasons rarely varied. The employers always suffered, though. Good people are hard to replace. Over time, Jeff devised a plan of inventive, common-sense employee retention strategies that help his client reduce turnover by up to 80%.
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After three facility closures, a strike, and a corporate buyout, Jeff put all his experience together and started Human Asset Management, LLC, a multi-segment HR services firm. He has helped hundreds of first-line supervisors, managers, and executives with training in employee retention and engagement.
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His no-nonsense approach is reflected in his C.R.A.P. Leadership® System, which instills positive supervisory and managerial behavior while driving results in the organization.
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Jeff speaks and conducts workshops nationwide as an employee retention trainer. He draws on his experiences as a human resources professional, father, coach, martial artist, and U.S. Army veteran to provide thought-provoking programs that yield results. Check out Jeff’s Leading with C.R.A.P. Podcast!
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About Our Workforce Webinars
At Elwood Staffing, we’re so much more than just a contingent staffing provider. We bring a wealth of workforce intelligence garnered from the millions of candidates who’ve applied with us and from the hundreds of thousands of people we’ve employed across the country. This generates valuable data we turn into actionable insights that help employers like you make informed decisions and engage and manage your contingent and regular workforces effectively. Our workforce webinar series is simply one example of the many ways we share our knowledge.